Experience Clarity. Design with Purpose.
Coming April 2026
Build a Life Aligned with Your Deepest Values and Boldest Aspirations
Design Your Good Life (DYGL): The Framework for Discovering Your Purpose, Actualizing Your Vision, and Amplifying Your Impact will help you design and execute your vision of a fulfilling life through proven frameworks, processes, and tools from Charles Lee, CEO of Ideation.
The Journey
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Spark
Discover purpose through curiosity and ideation.
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Actualize
Implement vision with confidence and measurable results.
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Influence
Steward resources to create lasting impact and legacy.
What People Are Saying
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It's time to stop reacting to life and start designing it. Charles Lee will help you architect a life aligned with your unique values, skillset, and passions. The world needs you fully awake and fully alive, and this book will help you make your most meaningful contribution. List Item
— Todd Henry, Author of Die Empty
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Design Your Good Life changed my thinking from trying to discover my purpose to actively designing it with an empathetic approach. I wish I had read this book years ago. The writing clarity cuts through the noise and distractions of our culture.
— Ralph Winter, Producer of X-Men Movies, Tokyo Vice, and Head of Production Sphere Studios
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Charles offers a profoundly human invitation to design a life of meaning, contribution, and influence. His blend of personal storytelling and actionable frameworks makes this a compelling read for leaders at every stage of their journey.
— Barbara L. Becker, Chair & Managing Partner, Gibson, Dunn & Crutcher LLP
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Charles Lee has a natural gift for sparking inspiration and purpose, and this book carries that same spirit. A warm, encouraging guide that will nudge you toward building a more meaningful life.
— Bryan Hoch, New York Yankees Reporter, MLB.com
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Charles is a world-class architect of ideas, and this book is a masterclass in how to bring your most important ideas to life and to live them every day. I highly recommend reading it, but more importantly, using it as a map to your "good life".
— JR Kerr, CEO, Handshake Strategies
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If there is one thing to expect from a Charles Lee book, it is his adeptness in aligning person, purpose, and passion in the midst of factors that often feel out of your control. Design Your Good Life is more than a framework to explore; it is a tested path to live with intention and clarity.
— Andrew Marin, PhD, SVP, Jefferson Solutions Group, and Award-winning Author of Love Is an Orientation, Our Last Option, and Us Versus Us
Preorder the Book
Bring the DYGL Framework to Your Organization
Empower your team with practical insights and actionable strategies from the Design Your Good Life (DYGL) framework. Through keynotes, workshops, and immersive retreats, Charles and his team will help your organization cultivate a culture and mindset rooted in clarity, purpose, confidence, and lasting impact.
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Inspire your audience with engaging, thought-provoking talks that introduce the Design Your Good Life (DYGL) framework. Charles delivers actionable insights to spark clarity, purpose, and motivation. Perfect for conferences, leadership events, or company gatherings.
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Dive deeper into the DYGL framework with interactive, hands-on sessions tailored to your team’s needs. These workshops provide practical tools and strategies to apply immediately for personal and organizational growth. Ideal for team-building and skill development.
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Immerse your team in a transformative experience designed to align life and work with purpose and impact. These retreats combine reflection, collaboration, and actionable planning to create lasting change. Perfect for leadership teams and organizations seeking meaningful breakthroughs.