Charles Lee

Dawn Nicole Baldwin is the Founder & Lead Strategist for Aspire One. She speaks on strategic branding at conferences nationwide, guest lectures on marketing strategy at the Graduate School of Business at the University of Chicago, which is rated as one of the top ten MBA business schools in the world, and is considered one of the leading experts on branding and marketing for nonprofits and ministries.

Also, she happens to be a good friend and even better person.

I was able to video interview her earlier today about marketing and branding for organizations, businesses, and churches. She had several great insights including:

• The Distinction Between Marketing and Branding
• The Importance of Telling a Good Story
• Clarity of Organizational Vision
• Insights to Sharing Your Story in a Difficult Economic Climate

I think Dawn has much to offer to the overall conversation about effective marketing and branding. I love her clarity in articulating the key questions as well as her innovative approach to problem-solving.

Bonus Content: Dawn also shared about her involvement in the upcoming Cultivate Conference, a conference I definitely support and love!

I hope you enjoy this interview and share it with your friends.

This post is tagged Aspire One, Branding, Charles Lee, Cultivate Conference, marketing, Nicole Dawn Baldwin, Story, Strategy, Veggie Tales